A visionary concept for the future of fashion
In an effort to restore meaning and overthrow an existing model based on trend prediction
Phenotyping
Phenotyping is the first co-authoring design method where we capture the very essence of your being. Utilizing cutting edge brain wave technology and generative algorithms your Phenotype is generated over a 15 minute period.
It's a graphic tapestry interwoven by the thoughts of who you are, who you want to become, and what you believe. Think of it as the thumbprint of your consciousness. No one else has your Phenotype and no else ever will.
Changing The Future of Retail
Retail stores haven't changed since the 1920's. We're developing what can be understood as a hybrid between a spa and a neuroscience laboratory. It's no longer about scrolling through clothing racks. Your experience in Phenotype's microcosm is all about creation.
The Thumbprint of Your Consciousness
Your Phenotype is the raw expression of you. The first cognitively designed artifact, ever. Think of it as your thought pattern. What does your Phenotype look like?
Your Colorway
Put your Phenotype on anything. It’s your colorway. Solely unique to you, made by you.
What does your Phenotype look like?